The 90by30 child abuse prevention initiative began as a result of conversations between Megan Shultz (CASA of Lane County), Alicia Hays (Lane County Health & Human Services) and Jeff Todahl (UO, College of Education) that something else needed to be happening in Lane County specifically targeting child abuse and neglect prevention. Their conversations led them to wonder if other Lane County folks felt the same way? They decided to find out.

They put out an open call to Lane County residents and first introduced the idea of 90by30 to the public in a Forum on February 25, 2011 as a part of the UO’s College of Education’s Next 100 Years series. The Forum included 16 people from different areas of Lane County, including: education, faith community, survivors of abuse and neglect, child welfare, service groups, and UO doctoral students.

This diverse group of 16 people addressed the following question:

It is 2030 and, based on our February 5th, 2011 rates of child abuse and neglect, we have achieved a 90% reduction in child maltreatment in Lane County. What have we done to achieve this? In particular, what actions did we take and where did we most direct our attention to achieve it? In addition, what are the most important steps to take right now? Finally, what is the University of Oregon’s role toward achieving 90by30?

Approximately 225 Lane County residents attended the Forum and participants were enthusiastic about the idea to organize an ongoing effort to achieve the goal of 90by30.

With the momentum from the Forum, an original 90by30 Steering Committee was formed in the spring of 2011 to explore the idea – and to decide whether or not to go forward with the effort. The Steering Committee included representation from the faith community, education, child welfare, business, service groups, government, law, and survivors of abuse and neglect. A decision from that group led to the first phase organizing activities including hiring Phyllis Barkhurst in October 2011 as a consultant to support the development of an effective 90by30 infrastructure.

Other efforts through 2011 and 2012 have included:

  • Fundraising
  • Determining that the 90by30 effort will be a Collective Impact initiative.
  • Establishing the Center for the Prevention of Abuse and Neglect (CPAN) at the UO’s College of Education as the backbone organization for 90by30
  • Establishing Dr. Jeff Todahl as the Director of CPAN
  • Hiring of Phyllis D. Barkhurst in May 2012 as the Director of 90by30
  • Hosting a day-long Symposium on child abuse prevention
  • Convening four quarterly organizing meetings
  • Hosting a Collective Impact Measurement webinar
  • Convening a Leadership planning retreat
  • Creating the “Organizing Committee” as the initial decision-making body
  • Completing the 90by30 Core Beliefs and Principles of Partnership
  • Developing the plan for six Lane County Regional Leadership Teams to ensure county-wide participation in 90by30

In April 2012, The Ford Family Foundation granted the initial foundation funds to 90by30, joining with Lane County, the UO and private donors to provide the initial support necessary to develop the first phase of the infrastructure of 90by30.