The 90by30 Initiative is a county-wide effort with one bold goal: to reduce child abuse and neglect 90% by 2030
in Lane County, Oregon.
Three essential steps to achieve 90by30:
- We each have a role.
- Shift our thinking so that all in Lane County believe that providing a safe community for children and youth is a concern shared by each and every one of us.
- We know what to do.
- Ensure that each of us has the knowledge and skills to promote a safe and caring community for children and youth.
- We will act, we will take part.
- Each person in Lane County will take action in small and large ways to promote the safety of children and youth and provide a caring community. By doing this, we can prevent child abuse and neglect.
90by30 was born out of frustration that Lane County rates of neglect and abuse remain
unacceptably high coupled with a core belief, because of great advancements in the field, that child abuse and neglect can be dramatically reduced and prevented.
Countless Lane County residents, agencies, governmental units, civic groups and schools have been working for decades to reduce
child abuse and neglect, and to support child victims and families.
These outstanding local efforts have meaningfully impacted the lives of thousands of children and families, increased
safety, and improved family relationships. They all play a vital role in our county-wide effort to reduce neglect and abuse and support families. It is
essential that local efforts already in place receive the support they need to thrive – their work is crucial to the wellbeing of children and families in
90by30 has come into being because despite incredible efforts all across the State, including Lane County, to support children and families, the incidence of child abuse and neglect is still not decreasing. In 2000 there were 40,000 reports of child abuse and neglect in Oregon and in 2010 the number of Oregon child abuse and neglect reports
rose to 71,886. It is widely accepted that even these high numbers don’t adequately reflect the actual incidence of
child abuse and neglect; the rates are significantly higher – simply because some cases are suspected but not reported and some cases are completely hidden
It is clear that we have to support the needs of children and families with the programs and services already
in place – AND – add to those local efforts with more strategies laser-focused on
It is reasonable to assume that without additional prevention strategies and efforts, the incidence of child abuse
and neglect in Lane County will not be any lower in 10 years than it is today.
A new, more coordinated and prevention-rich approach that adds value to existing efforts is needed.
90by30, along with its many community partners, is developing a county-wide strategic plan that
draws on the framework of
public health prevention strategies,
and known child abuse and neglect
risk and protective factors.
90by30 is supported by private foundations and donors and housed at the
Center for the Prevention of Abuse and Neglect
within the College of Education
at the University of Oregon.
Join Us! We are in this for the long haul and invite every one of you to join us.
Learn how. Click here.
Locally, we have the talent and the heart we need to achieve 90by30 in Lane County. This effort is not a government and social service expansion effort.
This is, at its core, an effort designed to ensure that there is a role for every single person, neighborhood, group, business, and school to reduce
child neglect and abuse and support children and families.
Community involvement is the single most important factor in child abuse and neglect prevention.