90by30 Play Your Part
One Day, One Goal
By: Jeff Todahl, PhD
Since February 5, 2011, I have worked nearly every day, along with people in all parts of Lane County, to develop a local plan to reduce child abuse and neglect. As you know, we have one goal in one place: a 90% reduction of child abuse and neglect in Lane County by December 31, 2030.

In six years, our expanding group has interviewed and listened to over 10,000 Lane County residents, seeking their opinions about achieving this goal. We have conducted random-digit opinion surveys, searched for research-informed strategies, consulted with groups and organizations in many parts of the U.S. and across the world, and listened carefully to people from many walks of life.

On Saturday, October 14, at our 5th annual conference - this year informally called "The Gathering" -  we will share what we’ve learned. Additionally, people working very hard in each of our seven Lane County regions will present their plans to achieve the goal. The Gathering will also include a thought-provoking presentation by Mary Gordon, founder and developer of Roots of Empathy, and Dr. Tina Gutierez-Schmich will lead a conversation about the role of equity, inclusion and access in reaching our community-wide goal. We will also share an overview of our proposed public awareness and education campaign – how we will use media and communication strategies to inspire action. One question we’ll raise, for instance, is emphasis. That is, when is it most useful to emphasize child abuse prevention in our communications, and when is it most useful to emphasize a goal where every child in our community is safe, healthy, and very well-loved? We’ll seek your opinion and input on this question, and others.

I invite you to attend.

We are at a crucial point in this effort. Your input is very important; it will shape our next steps. There will be opportunities to participate further if you so choose – but for now, on behalf of our staff and our regional teams, I encourage you to take one day to weigh in.

Our goal is to significantly reduce child abuse and neglect. From another vantage point, this is about ensuring that all Lane County children are safe, healthy and very well-loved. Our aim is to demonstrate how a community/university partnership can achieve that ambitious goal in one region. We will freely share our success with all other communities who have an interest.

The Gathering is one of the formative steps toward that goal. I hope you can attend. I am confident that you will find it to be a thought-provoking, meaningful, and inspiring day. 

Conference 2017 Is Coming!
There's less than a month to go before the Fifth Annual 90by30 Conference on Saturday, October 14, at the LCC Center for Meeting and Learning. This year's event has an internal focus and will bring together those involved with 90by30 on every level, from the community-led Regional Leadership Teams to the members of Friends of 90by30, the new nonprofit formed to support 90by30 financially. Each rural team will give a short presentation on the strategies chosen for its prevention plan, and the urban teams will update the group on their progress. 

Mary Gordon of Roots of Empathy, a school-based program that uses interaction with infants to encourage compassion and tolerance in first-grade students, will be the keynote speaker. Four regions have chosen to implement ROE as part of their prevention plans, and 90by30 is honored to be one of the few U.S. sites to host the effort. Gordon will also deliver a presentation on Friday, October 13, about ROE's role in schools for educators, policy makers, and others.

Diversity, equity, and inclusion is the other focus of the day, with several workshops on ways to ensure equity and increase inclusiveness as teams move into the implementation phase of prevention efforts. Navigating poverty, working with immigrant populations, and strategies for being inclusive in rural areas are all topics of interest.

The conference is also a way to recognize the hard work of 90by30's RLT members. Standout team members will receive awards, and, toward the end of the day, participants will get a first glimpse at the county-wide public awareness campaign - our take on Australia's "Play Your Part" effort - to shift social norms around child abuse.

This year's conference would not be possible without several generous sponsors, including Lane County Health and Human Services, Eugene Masonic Lodge, and the University of Oregon.
The Particulars of Prevention
East Lane is on track to dive into implementation! Phase 1 in 2017-2018 includes the region’s version of the Welcome Baby Box as well as the Period of Purple Crying/Foster Grandparents Program. The team plans to roll out Roots of Empathy, which will be highlighted at this year’s 90by30 conference, in the fall of 2018. Phase 2 will see the addition of Universal Home Visitation, including Healthy Families in 2018-19 and Safe Families for Children in 2019-20. Phase 3 will focus on the 40 Developmental Assets, qualities and experiences identified as integral to young people’s development as compassionate, responsible adults.

The team will meet at the end of September to tackle its conference presentation, make recruitment plans, formulate a list of key stakeholders, and follow up on the meeting with Lowell School District administrators.

Pastor Fred Ulrich has been a particular star of the prevention planning process, synthesizing team members’ individual written contributions into one cohesive document. Always ready to step up to the plate, the pastor has a heart for this work that has tremendously boosted the team. As it reflects on the long road to a prevention plan, the team is grateful for the efforts of each one of its invaluable members.

The Prevention Plan Draft is Done!
After much hard work, the North Lane team has officially completed the first draft of its child abuse prevention plan, in preparation for implementation. The team is determined to bring a full roster of attendees to the 90by30 conference in October, and each member is bringing at least one guest who could potentially join the team. North Lane is also focusing on including key figures from the community who will be valuable assets at the conference as well as to the team as a whole. On September 10, the team’s first large scale tabling event at the Veneta Harvest Festival was successful in outreach and making connections in the Fern Ridge community. Excitement is building around phase one of implementation, and North Lane is eager to get started.

A Smoky Summer on the River
Wildfires have been raging through the McKenzie area, prompting evacuations and understandably slowing progress on prevention planning. With rain in the forecast, everyone at 90by30 is wishing their colleagues a safe, uneventful fall. The prevention plan is close to completion, and the team sends co-chair Brent Caulley onto his next adventure with best wishes and much gratitude.

Despite the fires, outreach is going strong. Tabling at Unity in the Community Festival at the Blue River Park was a great success, and the team is also planning to be at the McKenzie School District’s open house. 

Community Outreach in Eugene and Springfield
With a September 30 deadline fast approaching, the Eugene and Springfield Regional Leadership Teams have been hard at work administering community surveys. The Eugene team just hit its lofty goal of 400 surveys, and Springfield is very close to finishing up as well. The teams have been making friends and getting opinions at Dari-Mart stores all over town, and they had a presence at the Pride Festival, where the glitter tattoos were a huge hit. Lofty survey goals have required a great deal of effort from team members, and everyone at 90by30 is grateful for their perseverance. 

Both urban teams are looking to the future as they prepare to create unique prevention plans. Thinkers are in demand to help with the assessment of resources currently available in Springfield and Eugene, and to brainstorm additional programs that could address each community’s areas of greatest need. Both teams are actively recruiting volunteers for both short- and longer-term commitments, and hope to get a number of new community members involved.

The Eugene team thanks retiring members Lynne Swartz and Catherine Burke for their efforts serving the Eugene community and hope to cross paths with both again in the future. In Springfield, team members send their best wishes to Shannon Ferry-Branaugh as she moves in a new direction, and are grateful for her service to the team.
The West Lane RLT at its August meeting
Wrapping Up Prevention Planning
There was a lot on the agenda at the West Lane Regional Team meeting on August 15. 90by30 Director Phyllis Barkhurst traveled to Florence to facilitate, and 13 team members turned out to discuss their newly formed workgroups, funding for chosen programs, potential evaluation methods, and the upcoming 90by30 Conference. The team is working on identifying conference attendees and inviting educators to attend Mary Gordon’s Friday afternoon presentation on implementing Roots of Empathy in schools. West Lane’s next meeting is scheduled for September 26 at the Siuslaw Library, and the team is falling into the rhythm of regular fourth-Tuesday meetings. An article published by co-chair Teresa LaNasa in the September issue of the "Mountain Valley Heartbeat" - a publication that serves Mapleton, Swisshome, Deadwood, North Walton, and Florence - showcased the 90by30 effort and promises to draw new members to the team.

The team’s draft prevention plan is within two weeks of completion, bringing the long process to a satisfying end. West Lane is excited to present its chosen strategies at the conference on October 14, and is looking to maintain enthusiasm with new members and continued community outreach.

Want to volunteer at 90by30?
Infant News Online
Here's a unique resource from the Nurse-Family Partnership, which is now being implemented countywide by Lane County Maternal Child Health - an interactive, digital newsletter with updates from the organization, which aims to help first-time parents raise healthy kids. Click here to take a look.
Responding to Tough Times
With all the natural disasters on the news, from hurricanes in Texas and Florida to wildfires in our own backyard, kids can sometimes feel helpless or scared. This column in the Washington Post points out that even the littlest hands can help - and that doing so can be good for both children and parents.
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