MAY - 2017

 90by30 Play Your Part
A Week in the Life
By: Phyllis Barkhurst, M.Ed.
The last seven days have been a typical (and busy) week in the life of the 90by30 effort, and this month I’d like to give you a window into our daily routine.

Monday: In Cottage Grove, the South Lane Leadership Team met to finalize plans for the launch of the Welcome Baby Box effort, which will connect the families of new babies with a safe sleep system, a box of welcome goodies, and a comprehensive list of parenting resources and materials. The first deliveries are planned for August 1, with registration for the Welcome Baby Box (so items can be customized) beginning in July. The work group in South Lane is eager for the project to begin!

Teri Gutierrez, our Prevention Planning Coordinator, and I started Tuesday morning in Florence to facilitate the first of the four prevention planning sessions there. It was well attended, and the group is excited to get down to the decision-making. By the end of July, the West Lane Regional Leadership Team will have chosen its blend of prevention strategies to initiate or sustain in the coastal area of Lane County.

On Wednesday we confirmed that Mary Gordon, Director of Roots of Empathy, will be keynoting the 90by30 fifth annual conference on Saturday, October 14, 2017. Put it on your calendars and look for a save-the-date email next week.

Thursday found our Research Team in Roseburg for a presentation at the annual conference for the statewide Stewards of Children effort funded by The Ford Family Foundation. CPAN is evaluating the Stewards trainings across the state to track its impact and efficacy. This strategy is specifically focused on the prevention of child sexual abuse. Our local provider of the Stewards trainings is the Family Relief Nursery in Cottage Grove.

Friday was the kickoff of the McKenzie River Regional Leadership Team’s four-part prevention planning process. Team members will select their particular blend of strategies by the end of June and move on to developing the implementation plan.

All of that in five days! 90by30 has seven active, dynamic leadership teams from every part of Lane County with activities and meetings every week to lead child abuse prevention efforts in their own communities. Our team members are tireless, fearless, optimistic and creative. All Regional Leadership Teams welcome new members – if you’d like to be a part of one of these important groups, contact us at

Setting a Plan
Work continues in East Lane on the region’s prevention plan – team members have committed to meeting Tuesday and Thursday meetings to finalize it. Though monthly meetings were on hold during the prevention planning process, regular meetings resumed on May 19 at the Oakridge Family Resource Center.

Recruitment is a slow but sure process, especially given everyone’s busy schedules as the school year draws to a close. Child Abuse Prevention Month was a good chance to regroup, come together, and “plant” many pinwheel gardens. East Lane will go into CAPM 2018 with lots of new ideas and enthusiasm! 

Pinwheels outside Eugene's Petersen Barn Community Center
Forward Motion
The Eugene team has been busy rebuilding its roster, expanding its small but strong base of volunteers and welcoming a new co-chair, Emily Peterson. Kaylee Huffman has also been pitching in as a program assistant, and 90by30 is in the process of hiring a coordinator for the team.

Team members settled on a new timeline and will now complete their prevention planning in September and October. Several tabling events are scheduled to give the team a chance to collect the remaining half of the community surveys it needs. A faith community breakfast, inspired by the success of the non-profit community breakfast held as part of the asset mapping process, is in the works.

The team has established a consistent meeting time – the fourth Tuesday of each month from 5:15 to 6:45 p.m. at the Stellaria Building – and is looking forward to getting back in the routine of meeting regularly.

Pinwheels Spread the Word
Dates have been set for the McKenzie team’s prevention planning sessions and team members have fanned out to invite the community. The first planning session was at the Leaburg McKenzie Fire and Rescue building on May 19, from 10 a.m. – 1 p.m. Lunch was served and the team held a raffle drawing for community members present. The team received a generous donation to help with food and gifts from a member of the McKenzie community.

During the month of April, the team took the chance to talk with people about the problem of child abuse and neglect. When pinwheels were mentioned, almost everyone replied, "Oh, that is what those pinwheels are all about!" The message is getting out, and every year it will spread further and further.

A recent prevention planning session in North Lane
Back to Work
The North Lane team is regrouping and rescheduling after the loss of a prominent member of the Junction City community delayed the meeting to begin drafting the prevention plan. At its monthly meeting on May 23, the team will choose a new date to draft the plan. Team members are looking forward to getting back to work with the assistance of new coordinator Ann Stone, who was hired last month to support the team. Ann has spent nearly a decade working with Oregon youth and families, focusing on at-risk youth and those placed in therapeutic foster care or residential programs. She is excited to move the team into the plan-writing phase and see which strategies the North Lane community selects. 

Welcoming the Welcome Baby Box
South Lane is buzzing with excitement for the kickoff of the Welcome Baby Box effort. The team will be showing off the box at Parent Partnership's second annual Community Baby Shower at Cottage Grove's Bohemia Park on Saturday, June 3. From 11 a.m. to 2 p.m., families can stop by to connect with local resources, enjoy stories and crafts, and enter some fun raffles. The Welcome Baby Box has been a project in the works for a long time, and the team is thrilled to see its efforts finally coming to fruition. The first boxes are scheduled to be delivered in August, with registration beginning in July.

The region will soon mark another milestone with the finalization of its prevention plan. As the first region to choose strategies and begin implementation, South Lane will be paving the way for 90by30's other teams to develop their own plans. The Welcome Baby Box is the region's first strategy, but the plan is a timeline for the implementation of strategies that address all the protective factors and guard against child abuse and neglect.

The team invites you to join South Lane residents on June 3 at the Community Baby Shower to celebrate kids, families, and forward momentum toward the ultimate goal of reducing child abuse 90 percent by 2030.
Pinwheels for Prevention outside Willamette Awards in Springfield
Business Connections
After a pinwheel-filled April – a number of Springfield businesses and fire stations put up gardens for Child Abuse Prevention Month – the team is wrapping up its CAPM activities and getting ready for upcoming tabling events. Outreach to local organizations is going well, with two recent presentations to the Twin Rivers Rotary and Kiwanis. The Doula festival at Willamalane was a great opportunity to collect community surveys.

On May 8, the Springfield team co-hosted a business breakfast with the Springfield Chamber of Commerce and Symantec. Robert Killen from the Springfield Chamber shared why he values the work of 90by30 and the importance of partnerships with businesses in the effort to reduce child abuse and neglect. 

Jason Patoine from Symantec was also on hand to speak about volunteering his time as a member of the board of Friends of 90by30, which was formed to support 90by30 in the same way that the Friends of the Library support the Eugene Public Library. Jason also described Symantec’s volunteer program, which enables employees to support their community by paying for the time they spend volunteering at local non-profits, up to $1,000 a year. The company will also match an employee’s donation to a non-profit up to $1,000 a year.  

The team is beginning to plan its next big event, a gathering for the religious community gathering, and is reaching out to the education community. Recruitment of new team members continues, so email if you’d like to get involved.

Co-Chair Suzanne Mann-Heinz and Coordinator Jeanne Shannon at Three Rivers Casino
The CAPM Spirit
For Child Abuse Prevention Month, nearly 1,000 pinwheels were planted at the Three Rivers Casino in Florence, along with a sign. Oregon Pacific Bank installed a garden of more than 50 pinwheels, and it’s high-visibility location on Highway 101 was a great bonus. CAPM flyers were posted in places like the post office, and an article appeared in the Siuslaw News with a photo of West Lane Co-Chair Suzanne Mann-Heinz and Coordinator Jeanne Shannon posing in front of a pinwheel display.

West Lane is also in the thick of prevention planning, having held its pre-planning session at the Siuslaw Library in late April to update key players and discuss recruitment for the four planning meetings. All four dates have been scheduled, with one in May, one in June, and two in July. 90by30 Director Phyllis Barkhurst was in Florence for May’s meeting on the 16th and led the discussion. Efforts to recruit participants for the planning sessions, headed up by the team co-chairs, continue. If you’re interested in attending, email Jeanne Shannon at

Want to volunteer at 90by30?
Save the Date!
Mark your calendar for Saturday, October 14. That's the day of the Fifth Annual 90by30 Conference, with keynote speaker Mary Gordon, Director of the Roots of Empathy program. With many regions interested in adopting Roots of Empathy as part of their prevention plans, we're looking forward to having Mary in Lane County. Stay tuned for more information on the specific location and time as October draws closer!
Baby Boxes in the Spotlight
The Washington Post is the latest media outlet to pick up on the baby box trend with this article about the advantages of safe sleep systems and the success of Finland's Baby Box program. Read "Put Your Baby to Sleep in a Box? A Finnish Idea is Winning Converts Here" here.
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